My Journey!
I am a Retail and Experience designer with 12 years of experience in this field. I have previously worked with companies like Landor & Fitch in Mumbai (now known as Landor), Restore Design in Bengaluru and most recently with Keane Design in Dubai.
Being a part of international companies like Landor & Fitch for 10 and a half years and Keane I have had the opportunity to work with studios across regions, I bring a global perspective in building signature customer journeys across various platforms.
Through my experience, I have brought to life an omni channel brand vision across a plethora of sectors - from fashion, automotive to hospitality, ranging from retail stores, experience centres to QSR’s.
My expertise lies in bringing consumer centric brand experiences to life seamlessly across varied design stages, from strategy to execution.
Professional Experience
DESIGN LEAD CONSULTANT | KEANE DESIGN
2023 - Present | Dubai (Remote)
Working as a design consultant with the Keane team to build the retail experience and design for a hypermarket brand and adapting those touch points across their supermarket and convenience store formats as well.
LEAD CONCEPT DEVELOPMENT | RESTORE DESIGN
2022 - 2023 | Bengaluru
Team lead an manager for multiple projects across categories from apparel stores to theartre design concepts.
Clients: Flying Machine, Monin, Moviemax. SENIOR DESIGNER | LANDOR & FITCH
2017 - 2022 | Mumbai
Lead designer for projects starting from strategy to creating an omni-channel and holistic brand experience. Representing the company to high end clients and lead a team from a creative point of view right through the implementation stage.
Clients: Navyasa Sarees, Bridgestone, Domino’s, Michelin Tyres. DESIGNER | FITCH
2012 - 2017 | Mumbai
Conceptualisation and Implementation of the developed strategy through sketches and renders. Co-ordination with vendors and production units for prototyping and final production.
Clients: Reliance Trends, Shopper’s Stop, Fila, Park Avenue, Reliance Jio, Club Mahindra, Vodafone, Nokia, Greenlam.FREELANCE | HOOZINC
2011 (3 months) | Hyderabad
Designed a flagship store for Hoozinc, a young and quirky apparel and accessories brand.
INTERNSHIP | FITCH
2011 (6 months) | Mumbai
Conceptualisation and delivery of the flagship store for Park Avenue and implementing the rollout in different formats.
INTERNSHIP | STUDIO LOTUS
2009 (3 months) | Delhi
Supported the design team during ideation and brainstorming by sketching and modelling concepts.
Education
MAEER’s MIT Institute of Design | PUNE
2007 - 2012
Diploma in Retail and Exhibition DesignJAI HIND COLLEGE | MUMBAI
2005 - 2007
12th Grade, Arts (HSC)Skills:
Retail Concept Design
Experience Design
Customer Journey
Design Strategy
Project Management
Tools:
Vectorworks, AutoCAD
Google SketchUp + Vray
Keyshot
Adobe Photoshop, Illustrator, InDesign